The company


G&L Cards and Payments is an American company, part of the Ghelfond & Lecuona Business Association Group created in the beginning of the 2000's, pursuant to the economical principles of the new global economical reality.

We are specialists in developing new businesses in the payment industry, and we offer to our partners our great experience in the field as well as a solid networking in different levels, built on more than 20 years of practice and success cases in this market all over the world.

We are proud of our ethical and professional values that aim at promoting the legitimacy of businesses alongside with companies that look for longevity, as well as financial, social and environmental sustainability with views to the future.

Our headquarter is located both in Miami - USA and São Paulo - Brazil, with branches in:
 New York (NY), Nashville (TN), Denver (CO) and San Jose (CA)  -  USA;
 Buenos Aires - Argentina;

About Us

G&L Card and Payments is the ideal and best in class partner to look for to companies that wish to successfully start business and operations in North America, Latin America & Caribeean regions due to our capacity to provide a quick time to market and, therefore, the achievements of results with low levels of investment.

Our unique Payment Boutique concept enables us to offer our customers (manufacturers, issuers, acquirers, processors, merchants ) the most complete and suitable range of products, services and solutions to leverage its  business.
Additionally, each client represents an exclusive and  focused Business Unit with dedicated  team  aiming to  achieving its  established goals, pursuant to the concept of face to face business


We offer to our partners​ / competitive differentials:
 Strategic  and marketing planning expertise;
 New Business Development and start up operations advisory / management;
 Branding and benchmarking;
 Deep knowledge on the characteristics of the Brazilian ,Latin American  and USA markets;
 Efficient infrastructure and software lab for technical support, research and development as well as tropicalization of products and solutions when necessary;
 Strong relationship within the highest level of management and decision makers in the most important target costumers.

We offer to our customers:
 Solutions, products and services, with structured methodologies, considering the needs of the client;
 Deep knowledge to plan and implement solutions, products and services for all sizes of companies in the payment industry;
 Consulting Sevices, Project Management and tailored solutions aiming at adding competitive advantages and improving operations and efficiency;
 A vast experience with a wide set of competences, in order to provide the correct combination of technical, cultural and interpersonal abilities for each challenge.


Daniel Lecuona – Chairman and CEO
Business administrator, specialized in IT, marketing and sales.
Held officer and vice-president positions in multinational companies such as: Kimberly-Clark, Fletcher Challenge, IBM , BULL, Schlumberger, SAGEM and Welcome RealTime.

Matilde Ghelfond –  Managing Partner
Business administrator, specialized in marketing and finance with an MBA degree in marketing and communication.
Held officer and vice-president positions in Brazilian and multinational companies such as: Unilever, CALOI, CITIBANK, Kimberly-Clark , XIRING, and VeriFone.       .